Bling Sauce is a professional detailing brand created for RV and outdoor enthusiasts who want fast, easy-to-use products that deliver a show-worthy finish. The brand combines performance, practicality, and aesthetics to clean, protect, and enhance a variety of surfaces.
I developed an advertising campaign for Bling Sauce to increase brand recognition through a humorous, crime-inspired concept. I created the campaign’s visual direction and copywriting, using bold design, memorable visuals, and cohesive but playful messaging to make the brand more recognizable and engaging in the market.
Headlines
Vinyl Sauce says: It was guilty; Bling Sauce just did its thing.
Car says: Hot Sauce was too quick. Mr. Dirty was dead.
It was NOT murder. It was high-performance maintenance.
Call it what you want; we call it cleaning.
There’s no dirt without witnesses
Mr. Dirty’s Worst Nightmare: Bling Sauce Back on the Streets.
Bling Sauce: WANTED for Crimes Against Filth.
Testimony: Bling Sauce, the Real Cleaner.
Hot Sauce says: Cleaning is not a crime.
One spray. One victim.
Leaves Surfaces Polished and Victims Silent.
Let’s gloat on your boat like a bragging goat. Quickie sauce, let’s roast!
Taco is looking forward to my Hot Sauce.
Hot Sauce is perfect for your car, boat, or even Earth. But never, ever on your food.
A love triangle is trickier than this kit
It’s not a crime to clean up murder. (with Sauce)
Car says: Hot Sauce was too quick. Mr. Dirty was dead.
It was NOT murder. It was high-performance maintenance.
Call it what you want; we call it cleaning.
There’s no dirt without witnesses
Mr. Dirty’s Worst Nightmare: Bling Sauce Back on the Streets.
Bling Sauce: WANTED for Crimes Against Filth.
Testimony: Bling Sauce, the Real Cleaner.
Hot Sauce says: Cleaning is not a crime.
One spray. One victim.
Leaves Surfaces Polished and Victims Silent.
Let’s gloat on your boat like a bragging goat. Quickie sauce, let’s roast!
Taco is looking forward to my Hot Sauce.
Hot Sauce is perfect for your car, boat, or even Earth. But never, ever on your food.
A love triangle is trickier than this kit
It’s not a crime to clean up murder. (with Sauce)
Tagline
On the Sauce Side.
On the Clean Side.
Before They Strike Again.
High-Crime Clean.
Spray. Silence the dirt.
Shine, and the dirt dies.
Join the clean-up operation.
Criminally clean results.
Bring the suspects to the surface.
Cleaning up the crime.
On the Sauce Side.
On the Clean Side.
Before They Strike Again.
High-Crime Clean.
Spray. Silence the dirt.
Shine, and the dirt dies.
Join the clean-up operation.
Criminally clean results.
Bring the suspects to the surface.
Cleaning up the crime.
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